HOW AND WHY SEO WORKS TO MAKE YOU MORE MONEY:
SEO puts your website in front of your best customers, by targeting people searching for your products or services – while they are typing in searches in google –
What Is SEO and Why This Often Overlooked Source Of Customers – Is Critical For Your Business Success
SEO stands for “search engine optimisation” and it means making your website more friendly or easily findable on google in their “organic” traffic.
That means it is made to be the BEST most user friendly and search engine friendly to be “found online” in the first page results of a search on google – preferably on position 1 to 5.
Organic traffic means its not served by google from paid ads, its just the quality of your website information that makes google choose your website as no 1 and not some other website/competitor – your information must be and have the most relevant most helpful and authoritive information available and most relevant for the person searching on their mobile device or computer – according to the search term he typed or voiced in.
Why SEO is an Critical Overlooked Source of Paying Customers:
This my friend is the result from me querying chatgpt4 about what is the % of results from a search on google – what % of these organic (unsponsored) results are preferred by the public, and clicked on instead of paid ads
In Summary I asked BARD – (which is googles AI and linked to live current data AND so more accurate and current than chatgtp AI..) I Asked bard what is the % likelihood a person would choose organic results over a)paid results b)social media results:
2-5% chance that a client will click on a sponsored (paid) results
2-5% chance a client will click on social media results
28 to 70% chance a client will choose the organic (SEO)results
So the Key Take Away is:
If you focus on this much better, much more engaged waterfall of customers you will have much greater success, get more enquiries and be in front of a boatload more of your ideal customers.
A Practical Example Of How SEO Works To Bring Money
Eg: if a Guy living in Wimbledon London got accidentally locked out of his home late at night – he would typically type in google on his phone…
“emergency locksmith Wimbledon”
So if I were to be promoting a Locksmith’s website –
( I have right now just searched the common search phrases for locksmiths using seo tools like semrush or ahrefs..)
…then I would know that there is a search volume of 720 for this phrase and if I improved the locksmiths website to rank no 1 on google (that is the no 1 result when you search for “emergency locksmith wimbledon”) –
He would benefit by getting more clients and more sales: Let me prove it to you in the most practical way I know…
By going onto keyword planner in google or better yet Semrush, I got the data that 720 searches are made per month on the keyword:
“emergency locksmith wimbledon”
in position 1 in google you would benefit from a click through rate of : 45.44%
POSITIONS 1-3 IN GOOGLE WITH THEIR % CLICK THROUGH RATE
Next I googled a few locksmiths website and found they average 250 pounds at 2am, and add another 60 pounds for a callout fee.. so total fee is 310 pounds..
ranking in position 1 (a 45.44% click through rate on his website now that its been SEO’d to page 1 rank 1) will mean of 720 visitors he will get an amount of 324.15 NEW VISITORS per month
If his conversion rate is 10% then 
we will generate 32.4 new monthly enquiries
if the owner or sales person is ok the sales closing rate should be about 4o% and the average sale is 310 sterling then: 310 X 4o % X closing rate X new visitors 324 = 4017 pounds..
So tell me, what would you do with an extra 4017 pounds a month?
Imagine what that would do for you – this added revenue in your business.
There you have it, Ive just shown you how SEO generates money for you every month!
IF YOU WANT TO SEE HOW MUCH ROI WE CAN GENERATE FOR YOUR BUSINESS – BOOK A CALL NOW!
To ACCESS THE SEO ROI CALCULATOR YOURSELF -CHECK THIS OUT…
HOW SEO WORKS TECHNICALLY
SEO, or Search Engine Optimization, is the practice of improving a website’s visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic. It involves a combination of strategies and techniques designed to make a website more appealing and relevant to search engines like Google. Here’s a basic overview of how SEO works:
- Keyword Research:
- SEO starts with keyword research. You identify the search terms and phrases (keywords) that potential visitors use when looking for products, services, or information related to your website.
- On-Page SEO:
- On-page SEO involves optimizing various elements on your webpages to make them more search engine-friendly. This includes:
- Title Tags: Crafting descriptive and keyword-rich titles for your pages.
- Meta Descriptions: Creating compelling summaries that encourage clicks.
- Header Tags: Organizing content with header tags (H1, H2, H3, etc.).
- Keyword Usage: Strategically placing keywords in content, URLs, and meta tags.
- Quality Content: Creating high-quality, informative, and engaging content.
- On-page SEO involves optimizing various elements on your webpages to make them more search engine-friendly. This includes:
- Technical SEO:
- Technical SEO focuses on improving the technical aspects of your website to make it more accessible to search engines. This includes optimizing:
- Site Speed: Faster loading times improve user experience and SEO.
- Mobile Friendliness: Ensuring your site works well on mobile devices.
- Crawlability: Making sure search engine bots can access and index your site.
- Sitemaps: Creating XML sitemaps to help search engines understand your site’s structure.
- Technical SEO focuses on improving the technical aspects of your website to make it more accessible to search engines. This includes optimizing:
- Off-Page SEO:
- Off-page SEO involves activities outside your website that influence your search engine rankings. The most prominent off-page factor is backlinks (links from other websites to yours). Quality backlinks from authoritative sites can significantly impact your SEO.
- Local SEO (if applicable):
- If you have a physical presence or serve a specific geographic area, optimizing for local search is crucial. This includes creating and optimizing a Google My Business profile and getting reviews from satisfied customers.
- Monitoring and Analytics:
- Regularly monitor your website’s performance using tools like Google Analytics and Google Search Console. Track changes in rankings, traffic, and user behavior.
- Ongoing Optimization:
- SEO is an ongoing process. Regularly update and improve your content, monitor keyword rankings, and adjust your strategy based on analytics data and changes in search engine algorithms.
- User Experience (UX):
- Ensuring a positive user experience is increasingly important for SEO. Search engines consider factors like page load speed, mobile responsiveness, and user engagement as ranking signals.
- Content Marketing:
- A strong content marketing strategy complements SEO efforts. Regularly publishing relevant and valuable content can attract organic traffic and earn backlinks.
- Authority and Trustworthiness:
- Search engines aim to deliver the most reliable results to users. Building your site’s authority and trustworthiness through high-quality content, user reviews, and a good online reputation is essential for SEO success.
In essence, SEO is about making your website the best it can be for both search engines and users. By following SEO best practices and continuously improving your site, you increase the likelihood of ranking higher in search results, driving more organic traffic, and ultimately achieving your online goals. SEO is a long-term investment that requires patience and ongoing effort, but it can deliver substantial returns when executed effectively.
THE BENEFITS OF SEO
Search Engine Optimization (SEO) offers a wide range of benefits for businesses and website owners. Here are some of the key advantages of implementing SEO:
1. Increased Organic Traffic: SEO helps improve your website’s visibility in search engine results, leading to more organic (non-paid) traffic. When your site ranks higher, it’s more likely to be clicked on by users searching for relevant information or products.
2. Improved User Experience: SEO involves optimizing your website’s structure and content, making it more user-friendly. This, in turn, enhances the user experience, reducing bounce rates, and increasing the time visitors spend on your site.
3. Cost-Effective Marketing: Compared to paid advertising, SEO is a cost-effective long-term strategy. Once your site ranks well, you can continue to attract traffic without ongoing ad spend.
4. Targeted Traffic: SEO helps you target specific keywords and phrases relevant to your business. This means that the traffic you receive is more likely to convert into customers or leads because they are actively searching for what you offer.
5. Credibility and Trust: Websites that appear at the top of search results are often seen as more credible and trustworthy by users. SEO can help establish your website as an authority in your industry or niche.
6. Better Return on Investment (ROI): SEO has the potential for a high ROI, especially when compared to traditional marketing methods. Effective SEO can deliver long-lasting results that continue to benefit your business.
7. Competitive Advantage: If your competitors are investing in SEO and you’re not, you risk losing market share. Conversely, if your competitors aren’t optimizing their online presence, SEO can give you a significant advantage.
8. Global Reach: SEO can help your business reach a global audience. By targeting international keywords and optimizing for different languages, you can expand your market beyond your local area.
9. Analytics and Insights: SEO tools and analytics platforms provide valuable data about user behavior, keyword performance, and more. These insights can inform your marketing strategies and help you make data-driven decisions.
10. Mobile Optimization: As mobile device usage continues to rise, optimizing for mobile is crucial. SEO includes making your site mobile-friendly, ensuring it performs well on smartphones and tablets.
11. Adaptability: SEO strategies can be adjusted and refined over time to align with changes in user behavior, search engine algorithms, and industry trends.
12. Long-Term Growth: SEO is a long-term investment that can continue to benefit your business for years to come. Unlike paid advertising, which stops when you stop paying, the effects of SEO can persist.
13. Enhanced Local Visibility: For brick-and-mortar businesses, local SEO can help attract nearby customers. It ensures that your business appears in local search results, Google Maps, and local directories.
14. Brand Awareness: SEO can help improve your brand’s online presence. Even if users don’t click on your site, seeing it in search results can increase brand recognition.
In summary, SEO is a vital component of any digital marketing strategy. It not only helps you rank higher in search results but also delivers numerous benefits that contribute to the overall success and growth of your business.
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Why Should I Use SEO?
– SEO is essential for improving your website’s visibility in search engine results. It helps you attract organic (unpaid) traffic, increase your online presence, and reach potential customers who are actively searching for products or services like yours.
- Why Use SEO When I Can Use PPC (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.)?
– PPC can provide immediate results, but it can be expensive. SEO is a long-term strategy that can provide sustainable organic traffic without ongoing ad spend. A combination of SEO and PPC can be a powerful approach for comprehensive online marketing.
- Why Use SEO When I Can Use Social Media Marketing?
– Social media marketing is valuable for brand awareness and engagement, but SEO targets users actively searching for specific information or solutions. SEO complements social media by capturing users at different stages of the buyer’s journey.
- How Does SEO Make Me Money?
– SEO can drive targeted organic traffic to your website, increasing the chances of conversions, whether that means making a purchase, signing up for a newsletter, or requesting more information. The result is increased revenue and ROI.
- What Are the Benefits of Hiring an SEO Agency?
– SEO agencies have expertise in SEO strategies and tactics, saving you time and effort. They can perform comprehensive audits, competitive analysis, keyword research, and ongoing optimization to improve your website’s performance.
- Does SEO Really Work?
– Yes, SEO can be highly effective when done correctly. It has been a staple of digital marketing for years and continues to deliver results for businesses of all sizes.
- How Much Does SEO Cost in the UK?
– SEO costs vary based on the scope of work, competitiveness of your industry, and the SEO provider you choose. Small businesses might spend a few hundred to a few thousand pounds per month.
On average seo agencies all charge a monthly retainer of around 1500 USD – 500 USD per month,
Here is a screenshot of AHREFS article on the industry in 2023
Just so you know Im not having you on… heres the link you can read it yourself.
https://ahrefs.com/blog/seo-pricing/
- Is SEO Worth It?
– For most businesses, SEO is worth the investment. It provides long-term benefits and a sustainable source of organic traffic that can yield a high return on investment (ROI).
- Why Is SEO So Expensive?
– SEO can be expensive because it requires ongoing efforts, expertise, and tools to compete effectively. The cost reflects the time and resources needed for research, content creation, link building, and more.
- Should I Learn SEO or Hire Someone?
– Learning SEO can be valuable if you have the time and interest, but it’s often more efficient to hire an experienced SEO professional or agency, especially for complex or competitive niches.
- Is It Worth Hiring an SEO Agency?
– Hiring an SEO agency is often worth it because they have specialized knowledge, experience, and resources to deliver results. It allows you to focus on your core business while experts handle SEO.
- Can I Do SEO On My Own?
– Yes, if you have the time to master this complex technical art – about a year of studying and making costly mistakes with your money site..
- Does SEO Work in 2023?
– Yes, SEO continues to work in 2023, but search engine algorithms evolve, so staying updated with best practices is crucial.
- How Long Will It Take for SEO to Work?
– SEO results vary, but it can take a few months to see significant improvements. Long-term commitment is key. I have gotten rankings in under a week sometimes but cannot promise that to you.
- Should I Pay Monthly for SEO?
– SEO is an ongoing effort, and paying monthly is common and recommended for ongoing optimization and maintenance.
- How Much Does It Cost to Appear First in Google?
– The cost to rank first on Google varies widely, depending on factors like competition, keywords, and your SEO strategy. It’s not solely about cost but also about the quality of your SEO efforts.
- How Much Should SEO Cost for a Small Business?
– Small businesses may spend anywhere from a few hundred to several thousand dollars per month on SEO, depending on their goals and competition.
Ultimately, the decision to invest in SEO should align with your business goals, budget, and marketing strategy. SEO can be a highly effective way to grow your online presence and attract valuable organic traffic when executed correctly.